The Luke Johnson Phone Experiment was started by 27-year-old Arizona resident Luke Johnson. On September 18, 2006, Luke posted a self-made video on YouTube inviting the world to call him on his cell phone. The stated purpose of the experiment is to see how many people will call someone they have never met.
Since the inception of the experiment, Luke has received calls from around the planet. As of April 19, 2007 he has 136,768 telephone calls. Owing to the popularity of his experiment, Luke has been featured on CNN, NPR, BBC News 24, The Rachael Ray Show, The Today Show, the Art Fennell show, several local news channels, as well as a number of national and international newspapers, magazines, and radio stations. Luke has even been offered a role as pitchman for Cricket Communications, as well as other opportunities.