B-side "Lost the Best Thing" Format Digital download Genre Teen pop, dance-pop | Released May 20, 2011 Recorded 2011 Length 3:01 | |
"Louder" is the second single of Filipina pop and R&B singer Charice from her second international studio album Infinity released on May 20, 2011, ahead of its planned May 30 release. This song was written by Daniel Jamas, Leah Haywood, Shelly Peiken and produced by Dreamlab.
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Critical reception
'Louder' gained positive reviews from contemporary music critics. According to Amanda Hensel of PopCrush, Charice actually comes to terms with the soiled love affair pretty quickly, and vows to keep marching on because it’s the right thing to do. She also addressed ‘Louder’ to be destined for greatness as the feel-good anthem of the summer.
Music video
After her 9/11 performances in Florida, Charice shot the music video for "Louder" on September 13, 2011. The music video was directed by Tim Cruz. Gil Duldulao, who choreographed the One Day music video, again lend his talent to the "Louder" music video. The music video premiered on EW.com on 18 October 2011. In November 18, 2011, the music video received the Best Music Video Award in the 2011 International Film Festival Manhattan (IFFM).
Synopsis
On the video, Charice was shown singing by the window before it was swapped with an empty room where she continues singing. The room then goes back again to the first scene before shifting towards another room where she is seen being accompanied by two unknown dancers. As she sings the chorus, the scene changes to different location while on the line "feel that rhythm" the video vibrates as if imitating shock waves.