Long and McQuade

Long & McQuade is the largest chain of musical instrument retailers in Canada, There is a total of 73 locations from coast to coast.

Long & McQuade Limited was formed in 1956 when Jack Long became a dealer for King Band Instruments. He set up a small store on Carlton Street in Toronto on the second floor of a house which had been divided into music studios. About six months later he acquired a partner, Jack McQuade. In 1966 McQuade sold his interests to Long to pursue his busy career as a drummer.

The original storefront was opened in 1957 on Yonge Street at Yorkville Avenue. It was here that Yorkville Sound was created—when Peter Traynor began building speaker cabinets and then amplifiers on the second floor of the store, to meet a growing need for amplifiers and PA systems in the budding rock and roll industry.

Yorkville Sound continues to manufacture and distribute musical related products which are sold through Long & McQuade and other retail outlets throughout Canada and the World.

Manufactured Lines

Yorkville Sound Pro Audio, Traynor Guitar and Bass Amplifiers, VTC Pro Audio Touring Sound Systems & Line Array, Applied Research & Technology Signal Processing (ART), Apex Electronics Microphones & Accessories, Orion DJ and Effects Lighting, Granite Percussion,

Distributed Lines

Hughes & Kettner Guitar Amplifiers (North America), Gibson Guitars (Canada), Epiphone Guitars (Canada), Denver Guitars (Canada), Line 6(Canada), Gallien-Krueger Bass Amplifiers (Canada), Visual Sound Guitar Effects (Canada), CruzTOOLS (Canada), Rotosound Stings and Accessories (Canada), Dean Markley Strings (Canada), LR Baggs Pickups (Canada), Mapex Drums (Canada), Los Cabos Drum Sticks (Canada), KRK Monitors and Headphones (Canada), Stanton DJ Equipment (Canada), Cerwin Vega Pro Audio (Canada), Snark Tuners (Canada),

Jack Long is still active in the company's day-to-day operations and has been joined by his sons Steve, Jon, and Jeff.