Founder John D. Loeks Sr. | Founded 1944 | |
 | ||
Headquarters Grand Rapids, Michigan, United States | ||
Loeks Theatres, Inc., (also known as Celebration! Cinema) is a movie theater chain with headquarters in Grand Rapids, Michigan, USA. Its theatres serve the cities and surrounding areas of Grand Rapids, Lansing, Muskegon, Benton Harbor/St. Joseph, Portage/Kalamazoo, and Mount Pleasant. An average of 5.5 million customers will see movies annually via LTI's Celebration! Cinemas locations.
Contents
The Grand Rapids North, Lansing, and Portage locations feature IMAX theatres. RiverTown Crossings and Lansing feature MOPIX Rear Window Technology for the deaf and hard of hearing, and most locations feature DLP Digital cinema by Christie.
In 2007, Loeks Theatres, Inc. purchased two theaters from Plano, Texas-based Cinemark. The theaters are located in RiverTown Crossings in Grandville and the Woodland Mall in Kentwood. The 20-screen theater has been renamed Celebration! Rivertown and the 14-screen theater has been renamed Celebration! Woodland after their respective malls. The purchase was an effort of Loeks Theatres to continue expansion in the West Michigan area.
Locations
LTI's corporate building is located in the Celebration! North theater based in Grand Rapids. Grand Rapids also hosts two other theaters as well as a discounted theater that sells movie tickets for $5.00 per ticket at the Woodland Mall. Benton Harbor/St. Joseph, Lansing, Portage/Kalamazoo, Mount Pleasant, and Okemos are serviced by Celebration! Cinemas as well.
On November 14, 2008, Celebration! Cinema announced that Studio 28 would close on November 23. Studio 28 opened in 1965 with just one screen. It quickly expanded and in 1988 it became the largest movie theater in the world with 20 screens. It remained the largest theater until 1995. At one point the theater brought in 1.7 million visitors per year. Before its closing it had been about 25% of that amount.
In December 2012 the 6-screen Studio C! opened in Okemos. The theater features reserved seating, along with made-to-order food and drinks (including beer and wine) ordered and served from patron's seats.
IMAX
IMAX is a motion picture film format and a set of proprietary cinema projection standards created by the Canadian company IMAX Corporation. IMAX has the capacity to record and display images of far greater size and resolution than conventional film systems. Since 2002 some feature films have been converted (or upgraded) into IMAX format for display in IMAX theatres and some have also been partially shot in IMAX.
Celebration! theaters North Grand Rapids, Lansing, and Portage have been built with IMAX theaters.