Type Sociedade Anônima Founded 1973 Revenue 1.4 billion USD (2013) | Industry Car rental Headquarters Brazil | |
 | ||
Traded as BM&F Bovespa: RENT3
OTCQX: LZRFY Key people Eugênio Pacelli Mattar, (CEO)
José Salim Mattar Junior, (Chairman) Net income US$ 162.6 million (2013) Stock price RENT3 (BVMF) R$ 40.24 0.00 (0.00%)10 Mar, 6:07 PM GMT-3 - Disclaimer CEO Eugenio Pacelli Mattar (May 2013–) Founders Eugenio Pacelli Mattar, Flavio Brandao Resende, Antonio Claudio Brandao Resende, Jose Salim Mattar Jr. Profiles | ||
Localiza is a Brazilian car rental company founded in 1973 in Belo Horizonte and is the biggest car rental in Latin América and one of the largest in the world.
Localiza has a network consisting of 584 car rental branches in Brazil and in other eight countries, 286 of which are owned directly and 195 of which are franchised in Brazil, in 280 cities around the country. being 63 branches are franchised abroad in 44 cities in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru and Uruguay.
In addition to the rental car company also operates in the business of leasing and fleet management, and grant franchises for the sale of used cars from its fleet to renew the order process, these businesses are complementary and mutually reinforcing.
Currently the company has over 127.000 cars from brands like Volkswagen, Fiat, Renault, Chevrolet and other nine automotive companies. Localiza competes with JSL, Locamérica, Unidas and others car rental companies.