Type Corporation Area served United States Founded 1967 | Industry Restaurants Website www.lionschoice.com | |
 | ||
Key people Joe Buttice, CEO
Becky Fine, COO
Linda Stille, CFO Products Quick service restaurants, including:
Roast beef ยท sandwiches Headquarters St. Louis, Missouri, United States Motto Famous Roast Beef Sandwiches Profiles | ||
Washu engineering 2015 alumni achievement award marvin gibbs lion s choice
Lion's Choice is a Missouri-based quick service restaurant chain specializing in roast beef sandwiches. The restaurant sells lean, top-round roast beef, slow-roasted daily on-site, shaved thin and served with a dash of secret seasoning on a toasted and steamed bun.
Contents
- Washu engineering 2015 alumni achievement award marvin gibbs lion s choice
- Mark disper of lion s choice cvap testimonial
- References
The first store was opened by a group of friends in Ballwin, Missouri in 1967. The concept was originally named Brittany Beef and quickly changed to Red Lion Beef House. Later renamed Lion's Choice as "Red Lion" was already trademarked. In 2013, the founders sold the company to St. Louis-based private investors. As of 2016, there are 25 locations in Missouri, all of which are in or near Greater St. Louis.
The restaurant has sponsored a number of charities and teams, such as Shamrocks Against Dystrophy, the St. Louis County Library Reading Club, the MS 150 Bike Tour, and Trailnet. It was the Missouri state winner for the National Restaurant Association's Restaurant Neighbor Award in 2006. and was named Best Fast Food by the Riverfront Times.
Because of its specialization in roast beef, Arby's is considered Lion's Choice's direct competition. The company has developed a cult-like following from some customers in the St. Louis market. Since the purchase of the chain by a small private-equity firm from the original founders, it has been involved in much litigation with its largest franchisee.