Link retargeting is a form of retargeting that allows an advertiser to target an audience based on their visits to any webpage as long as it is through a link controlled by the advertiser.
To create a retargetable audience with link retargeting, the advertiser shares a piece of content with their social audience. This social audience can be followers on social media, members of an email list, visitors to a website, or any other online channel owned by the advertiser. When someone clicks the link shared by the advertiser, they pass through a website the advertiser controls, where they are tagged with a browser cookie that makes retargeting possible, and then redirected on to their target webpage. This redirect process is the same as that for a shortlink.
One benefit of link retargeting is that it allows creating an audience on proprietary social networks, such as Facebook and Twitter, and making it addressable on the rest of the internet. Like Search retargeting, Link retargeting does not require the user to visit the marketer's website.
Companies in link retargeting include RetargetLinks, SiteScout, and AdLinks