A lifestyle store is a retail store selling a wide variety of product categories under a single brand. It is designed to associate a brand with one or another aspirational lifestyle. Lifestyle stores may include clothing, housewares, furniture, stationery, gifts, and so on.
Examples of lifestyles addressed by brands include "fashionable", "active", "healthy", "back-to-basics".
The pioneer in this sector was Design Research, started in 1953. "It was the first attempt to do a lifestyle store, before anyone knew that word...." It carried an eclectic selection of products, from furniture to clothing, from toys to pots and pans, at a wide range of prices.
Lifestyle stores include:
The concept is sometimes extended to retail stores that stock different product lines from the same fashion brand.