Licensing Industry Merchandiser's Association

The Licensing Industry Merchandisers' Association (LIMA), founded in 1985, is the industry trade group of the $80 billion licensing industry. With over 1,000 member companies representing everything from major movie and TV studios and mega corporate brands down to individual artists, LIMA pioneered the annual Licensing Show in New York City and conducts seminars at the show in all aspects of licensing. Originally twelve members, it now has offices in New York, London, Munich, Tokyo and Shanghai.