Picture format 16:9 HDTV Broadcast area MalaysiaSingapore Website Official Website | Headquarters MalaysiaSingapore | |
Launched 2009 (Malaysia) and (Singapore) | ||
Li (Life Inspired) is a 24-hour high-definition television network in Asia. Launched in 2009, Li airs lifestyle-related programmes such as those pertaining to food, home, wellness, travel and style.
The channel is owned by Li TV International Limited and operated by Li TV Asia Sdn. Bhd., with its operating headquarters in Kuala Lumpur, Malaysia and regional operating offices in Singapore and Hong Kong.
The channel is not available in the Philippines and Vietnam.
Star Publications Sdn Bhd acts as the airtime sales agent for the channel. Hence, the channel's schedule appears on The Star's TV guide.
Programming
The channels airs international content (programmes from Australia, Europe and the United States), as well as Asian content.
Li will feature six content belts:
Li ULTIMATE - prime time programmes
Li BODY - wellness-related programmes
Li SAVOUR - food-related programmes
Li EAST - Asian-related programmes
Li CHIC - style-related programmes
Li SPACE - home-related programmes