Type Société anonyme Area served France
Belgium
Poland CEO Tina Schuler (2011–) Headquarters Gretz-Armainvilliers | Industry Retail Website leaderprice.fr Founder Jean Baud Parent organization Groupe Casino | |
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Key people Jean-Charles Naouri (CEO) Products Leader Price
Prix Gagnant
Leader Bio
Leader Price Equitable
Fine Ligne
Leader Price Kids
Sélections de nos régions Founded September 1989, Paris, France Profiles | ||
Leader Price ([lidɛʁ pʁajs]; full name: Société S.A. Leader Price Holding), is a French discount store chain of the Groupe Casino, headquartered in Paris, France.
History
In September 1989, Leader Price was created after the opening of the first store in Paris by Jean Baud and Albert Baussan. From 1989, the chain primarily extended in Paris, with the American group TLC Beatrice becoming the main shareholder.
In September 1997, the Casino group took over Leader Price, with 250 stores (and Franprix, 400 stores) from TLC Beatrice, and opened Leader Price in Belgium.
In March 2010, the chain modernized and changed its logo to a more simple one. Leader Price now has over 500 stores in France.
References
Leader Price Wikipedia(Text) CC BY-SA