Harman Patil (Editor)

Leader Price

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Type  Société anonyme
Area served  France Belgium Poland
CEO  Tina Schuler (2011–)
Headquarters  Gretz-Armainvilliers
Industry  Retail
Website  leaderprice.fr
Founder  Jean Baud
Parent organization  Groupe Casino
Leader Price httpsuploadwikimediaorgwikipediacommonsthu
Key people  Jean-Charles Naouri (CEO)
Products  Leader Price Prix Gagnant Leader Bio Leader Price Equitable Fine Ligne Leader Price Kids Sélections de nos régions
Founded  September 1989, Paris, France
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Leader Price ([lidɛʁ pʁajs]; full name: Société S.A. Leader Price Holding), is a French discount store chain of the Groupe Casino, headquartered in Paris, France.

History

In September 1989, Leader Price was created after the opening of the first store in Paris by Jean Baud and Albert Baussan. From 1989, the chain primarily extended in Paris, with the American group TLC Beatrice becoming the main shareholder.

In September 1997, the Casino group took over Leader Price, with 250 stores (and Franprix, 400 stores) from TLC Beatrice, and opened Leader Price in Belgium.

In March 2010, the chain modernized and changed its logo to a more simple one. Leader Price now has over 500 stores in France.

References

Leader Price Wikipedia


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