Created by Frito-Lay, PepsiCo | Main ingredients Potatoes | |
Place of origin United States, manufactured in Mexico | ||
Lay's Stax is a potato chip snack food produced by Frito-Lay and manufactured in Mexico. It was introduced in 2003 as direct competition for Procter & Gamble's Pringles (currently owned by the Kellogg Company).
Contents
Stax chips compared to Pringles
Stax chips are heavier and thicker than Pringles. The shape of Stax is a simple curve called a hyperbolic cylinder, while Pringles are formed into a double-curve known as a hyperbolic paraboloid. Stax chips have the flavoring spread across the inside curve of the crisp whilst Pringles have them across the outside curve. Stax chips are packaged in plastic packages, while Pringles are packaged in cans consisting of cardboard and metal.
In the UK, Stax (under the Walkers brand) are packed in all-cardboard cans. In China, Lay's Stax are packaged in a fashion quite similar to that of Pringles in America, and the chips themselves are further packaged in plastic containers within the can.
Rebranding
Whereas in nations such as China Lay’s Stax are branded under the same name they were created and are primarily distributed under, in some nations the chips are named differently. Since late 2006, Lay’s Stax have been available in Brazil under the name “Elma Chips Stax,” deriving their name from that of a Brazilian division of the PepsiCo corporation known as Elma Chips. However, the yellow lids atop the cans are marked with the Lay’s Stax brandname typical in most other regions of the world.