The Latino American Dawah Organization (LADO) is a grassroots organization founded in September 1997 by a handful of Latino converts to Islam in New York City. The organization's name was selected to express LADO's ethnic and religious identity as Latinos/Hispanics and as Muslims. LADO also wanted to emphasize that this would be an Islamic organization whose primary purpose would be dawah and education to Latinos. Today, the Latino American Dawah Organization is known by most Muslims as simply "LADO" and as "The LADO Group." In Spanish, LADO is known as "El Grupo LADO." The acronym LADO means 'side' in Spanish. The motto of the Latino American Dawah Organization is "¡Puro Latino! ¡Puro Islam! ¡A su LADO!" (meaning "Pure Latino! Pure Islam! At your side!").
LADO's activities
LADO members seek to aid all Muslims and non-Muslims by sharing Islam as expressed in its mission statement. LADO disseminates Islam by providing Islamic literature in the form of books, brochures, and other media in English, Spanish and whenever possible, Portuguese. Because few materials are available to the Spanish-speaking and Portuguese-speaking communities, LADO emphasizes this aspect of Islamic dawah. In addition to educating anyone about Islam, LADO will also guide whom they can to the right resources. LADO is committed to attending, visiting, and working with mosques, attending special Islamic events, interfaith talks, various lectures, translating existing literature, and writing articles and editorials among other things. Through these initiatives, LADO has not only become a network among Latino Muslims, but has also become a liaison between Latino Muslims and the general Muslim community.