Type Private Founded 1987 | Industry Consumer Electronics Area served Australia, New Zealand | |
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Headquarters North Ryde, NSW, Australia Products Multiroom wifi speakers, sound bars, DVD players, Blu-ray Disc players, power banks, tablet charging carts, tablet computers, smartphones, sport cameras, car DVR, home appliances, digital radios, PVRs, netbooks, e-book readers , Smart Home , 360 VR products, HomeKit... | ||
LASER Corporation, is an Australian vendor of consumer electronics that specializes in IT and consumer electronics solutions. Headquartered in North Ryde, NSW, Australia, it sells various consumer and commercial product lines, including power banks, DVD and Blu-ray player, digital PVR set top box, WIFI Mult-room speakers, sound bar, charging stations, sports camera, tablets, Apple accessories, mobile computing accessories, cables, and other peripherals, Laser also operates in New Zealand. Laser's Shenzhen ( China)]] office conducts factory inspection, pre-shipment inspection, quality compliance.
Their brands: Laser, Precision, Navig8r, IRange, Connect, V-Fitness, Pause and some customer's OEM brands.
Their major customers are retailers in Australia and New Zealand: Big W, Harvey Norman, JB HiFi, The Good Guys, Aldi, The Warehouse Group
In 2015 Laser has partnered with Qualcomm AllPlay and Spotify to create a Wifi Multi-room system. [1]
History
1987- LASER started out in a Surry Hills corner computer store at 69-81 Wentworth Ave, .
1990- LASER started importing computer accessories from Taiwan. Wholesaling the products to resellers (computer shops and dealers).
1994- LASER bought first commercial warehouse and moved to Unit 6, 119 Mcvoy Street, Alexandria.
1998- LASER bought second warehouse (next door): Unit 7, 119 Mcvoy Street, Alexandia.
2000- LASER expanded to their third warehouse and moved to : Unit 1, 6-8 Byfield Street, North Ryde, NSW, Australia.
2001- LASER opened China office located at CBD of Shenzhen.
2006- LASER brought out PND branded Navig8r.
2008 - Synnex teamed up with Laser.
2010- LASER launched multi-region DVD and Blu-ray players, since Laser has got over 60% market share for both products in Australia.
2011- LASER brought out car crash cams and sportscams
2012- LASER introduced eTouch Android tablets
2013- LASER won Supplier of the Year for Big W
2014- LASER expended to Windows tablets
2014- LASER set up Clearance Section online offering refurbished, re-packed and even some new items with heavy discount.
2015 -LASER brought out smart TV box
2015 -LASER brought out full range Wifi Multi_room speakers
2015- Dicker Data to distribute full range of Laser products.
2015- LASER brought out first Smart Home product - Wifi power adaptor
2016- LASER launched drones with camera built-in
2016- LASER introduced in ultra high definition 1296p (@30fps) Car DVR with Digital Map and Safety alert
2016- LASER introduced Pre-Sales items, passing the saving to customers' who order before stock hits to retailer stores
2016 -LASER partner with insta360 launched Insta360 nano