Type Digital Agency Website www.level-studios.com Founded 1995 | Industry Advertising, Marketing Headquarters San Jose Number of employees 125 (2014) | |
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Key people Dan Connolly, President Parent organizations Publicis, ROSETTA MARKETING GROUP LLC Profiles | ||
LEVEL Studios, is an integrated digital agency within the Publicis Groupe network. Headquartered in San Jose, California, the company has additional offices in San Francisco and San Luis Obispo. The company delivers integrated marketing and product development for global brands.
History
LEVEL was founded in 1995 as Web Associates (WA) by Dave Dahl and Mark Tuttle, with offices in Santa Barbara, California, which relocated to San Luis Obispo, California in 1998. Web Associates had success by providing both technical development and interface design. Web Associates was the first external web agency in both Hewlett-Packard (1996) and Apple Inc. (1997) resulting in multi-year relationship with both companies. In 1996 Lucent Technologies (spun out of AT&T) had WA do their first corporate website and an online CMS (1997) for all domestic and international sales offices.
Tom Adamski led the agency as CEO from 2002-2012. With an increased demand from Silicon Valley clients, the agency opened a second office in San Jose in 2007. In 2008, as part of a repositioning strategy to better communicate the company’s status as an independent, full-service digital agency, Web Associates rebranded as LEVEL Studios (LEVEL). On November 20th, 2014 Daniel Connolly was named the new CEO.
In September 2010, Rosetta (at the time the nation’s largest digital and direct interactive agency) acquired LEVEL. In July 2011, Publicis Groupe completed their acquisition of Rosetta.
Publicis Groupe re-launched the LEVEL Studios brand in 2013, as a client delivery model and structure. In 2014, Dan Connolly, who had been previously serving as partner, was appointed President of LEVEL Studios, a new position. Under Connolly, the agency nearly doubled its client base.