KnowHow2GO

KnowHow2GO is a 2007 national public service announcement campaign focusing on access to universities and colleges, from The Advertising Council, the American Council on Education and Lumina Foundation for Education, and produced without charge by Publicis New York.

The campaign was designed to raise awareness about the steps needed to prepare for college and to motivate low-income, first-generation students to turn their dreams of going to college into a reality.