Product type Waffle sandwich Country Germany | Owner August Storck | |
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Introduced 1983; 34 years ago (1983) Markets Europe, Australia, Vietnam and Russia Tagline "Morgens halb zehn in Deutschland"
"Das Frühstückchen" | ||
Knoppers is the brand of a waffle sandwich filled with nougat and milk creme, produced by August Storck KG. Since 1983, Knoppers has been available in Germany and bordering European countries, as well as Australia, Vietnam and Russia. A waffle normally weighs 25 grams (0.9 oz). It typically has a light blue white wrapping around it.
Contents
Composition
One Knoppers waffle consists of five layers: A waffle, hazelnut creme, another waffle, milk creme, and another chocolate-covered waffle.
The ingredients are: sugar, vegetable oil, wheat flour 12%, skimmed milk powder 11,5 %, hazelnuts 9%, whole wheat flour 6%, cocoa, clarified butter 2,6 %, whey powder, wheat starch, emulsifier: Soya lecithin, cream powder 0,3 %, Salt, Aroma, Caramel. Soda ash is used as leavening.
According to the package label, Knoppers can also contain [the allergens] almonds, peanuts as well as other nuts and eggs.
The overall percentage of milk contained in the filled sandwich is 10% (milk creme filling 30.4%, Nougat creme filling 29.4%).
The nutritional value per 100 grams of Knoppers (four waffles) adds up to:
Advertising
The waffle was advertised in Germany with the slogans „Morgens halb zehn in Deutschland“ (Nine thirty in the morning in Germany) and „Das Frühstückchen“ (The little breakfast).