Knack (Formerly AppNowGo) is a SaaS company that offers tools to simplify creation of online databases and web apps. It uses simple tools and plain text terminology to walk users through the steps without needing to be a programmer.
Knack was born in 2010 and was accepted into the startup incubator DreamIt in Philadelphia that same year. After two years of development Knack can now be used by anybody who needs to build their own data driven apps. As of 2013, Knack is currently based in New York NY.
Knack customers are often looking to move from using Excel spreadsheets or Google Docs to a more capable database solution.
References
Knack Online Database Tools Wikipedia(Text) CC BY-SA