Kalpana Kalpana (Editor)

Kibbles 'n Bits

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Type
  
Public

Founded
  
1981

Products
  
Industry
  
Pet food

Area served
  
Worldwide

Headquarters
  
San Francisco, California, United States

Kibbles 'n Bits is a brand name of dog food manufactured and marketed by Big Heart Pet Brands. It was originally created in 1981 as the first dual textured dog food, having soft chewy pieces as well as hard crunchy ones. In 1985, more bits ingredients were added to the dog food and the brand was renamed "Kibbles 'n Bits 'n Bits 'n Bits".

In 1995, the brand was acquired by the H. J. Heinz Company, which in turn sold their pet food division to Del Monte later on. It is currently the fifth largest dry dog food brand in the United States. The Lawrence, Kansas plant produces around 1.7 million pounds a day, 9.9 million pounds a week and around 497 million pounds of Kibbles 'n Bits dog food a year.

References

Kibbles 'n Bits Wikipedia


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