Name Kersy Katrak Role Poet | Died 2008 | |
Kersy Katrak (1936–2008) was an Indian advertising man and poet of the 1970s. He revolutionized Indian advertising when he founded the iconoclastic Mass Communication and Marketing in 1965, where he gave great leeway to creatives, and managed to attract an enormous talent pool including Ajit Balakrishnan, Sudarshan Dheer, Veeru Hiremath, Ravi Gupta, Panna Jain, Arun Kale, Anil Kapoor, Mohammed Khan, Arun Kolatkar, Arun Nanda and Kiran Nagarkar.
He wrote two collections of verse, A Journal of the Way and Diversions by the Wayside, in 1969, and was anthologized in several collections.
References
Kersy Katrak Wikipedia(Text) CC BY-SA