Keep Australia Beautiful is a not-for-profit Australian environmental conservation organisation. The Keep Australia Beautiful National Association is a federation of independent organisations formed in each of Australian states and territories - the first of which, Keep Australia Beautiful (Victoria) was formed in Melbourne in 1968 by Dame Phyllis Frost.
Keep Australia Beautiful is best known for its "Do the Right Thing" campaign against Littering, as well as its national awards programs, including the Australian Tidy Town Awards, the Australian Sustainable Cities Awards and Australian Clean Beaches Awards. Keep Australia Beautiful also offer community recycling grants, as well as corporate volunteering and litter resources. Keep Australia Beautiful became the national operator for the international environmental education program Eco-Schools in 2014.
The organisation releases annual litter research called the National Litter Index. This is Australia's only national measure of the amount of litter. Surveys for the report began in 2005, with cigarette butts and paper and paperboard topping the list of discarded rubbish, by volume. Litter counts are done twice annually across 983 sites nationally to create an annual report on litter in each state and territory that can be compared against the national average.
Sponsors of Keep Australia Beautiful include the Federal Department of the Environment, Australian Packaging Covenant and Wrigley. The organisation works with Coca-Cola South Pacific and The Coca-Cola Foundation to award grant funding for Beverage Container Community Recycling Grants.