Kansei Studies is an interdisciplinary research field focusing on kansei. It intends to understand what kansei is, how it works, and how to apply understanding of kansei in the design of new products and services.
Kansei
Kansei (感性) is a Japanese word that covers the meanings of sensitivity, sensibility, and intuition in English and is akin to the German concept of Ästhetik. Researchers have proposed three major definitions for its applicability in psychology and design:
- Kansei is a subjective and unexplainable function.
- Kansei, besides its innate nature, consists of the cognitive expression of acquired knowledge and experience.
- Kansei is the interaction of intuition and intelligent activity.
- Kansei is the ability of reacting and evaluating external features intuitively.
- Kansei is a mental function creating images.
References
Kansei Studies Wikipedia(Text) CC BY-SA