Branding Air 1 Frequency 97.7 MHz | Broadcast area San Antonio, Texas Slogan Positive Hits | |
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First air date 1987 (as Class A 97.7 KQRO Cuero, Texas) | ||
KZAR (97.7 FM) is a radio station licensed to McQueeney, Texas, United States. The station serves the San Antonio area with a Christian rock format. The station is currently owned by Educational Media Foundation.
History
KZAR began operations as a 3 kilowatt Class A facility, licensed to Cuero, Texas, in January 1990. It moved to its current tower, licensed to McQueeney, Texas, and upgraded to the current C1 class in 2008.
The station broadcast a Reggaeton format until 2008, then changed to rock. It broadcast the rock format branded as "977 Rock" until 2011.
On February 4, 2011, the station changed formats to top 40 – now branded Party 97.7. The station's direction leans towards dance but plays the usual Top 40/CHR fare similar to rivals KXXM and KTFM.
On August 15, 2011, Univision sold KLTO to Educational Media Foundation, which flipped the station to a Christian rock format in mid to late November. Its previous format can be heard on KBBT HD2.