Branding 98.9 KISS FM | Frequency 98.9 MHz | |
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City Oklahoma City, Oklahoma Broadcast area Oklahoma City metropolitan area Slogan Playing the Most Hits from the '90s to NOW First air date 1939? (as W5XAU)
June 1969 (as KFJL) | ||
KYIS (98.9 FM, "98.9 KISS FM") is a hot adult contemporary radio station serving the Oklahoma City area and is owned by Cumulus Media. KYIS-FM's studios are located in Northwest Oklahoma City and a transmitter site is in the Northside of the city.
History
The earliest known format of the station is urban contemporary when it went by the call letters KFJL in the 1970s. Another early callsign of the station was KYFM with its transmitter located on the Lakeshore tower near NW Expressway and May Ave. At one point the transmitter location was at Britton and Eastern co-located on the 890 AM tower. The calls were then changed to KTLS (The LifeStyle), a Christian format.
It changed calls in September 1980 to KLNK and ran an adult contemporary format known as "The Link." Bill Lacey of Zuma Broadcasting changed calls again in 1983 to KZBS and was known as "Z99" and "99FM" for a time. KZBS was known for many extravagant promotions including a home giveaway that was surrounded by a great deal of controversy. KZBS switched between Top 40, Rhythmic Top 40 and hot adult contemporary, and switched full-time to Hot AC, becoming KYIS (KISS-FM), on August 28, 1991. Although Z-99 had an occasional good book, it never beat KJYO "KJ-103" and was usually among the lowest rated stations in the market.
Dial/Greyhound repossessed KZBS from Zuma in 1990 and then the station was debt-combined with KATT in August 1994.