Broadcast area Reno, Nevada Slogan Today's Hottest Hits | Branding Wild 102.9 First air date 1966 | |
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City South Lake Tahoe, California Frequency 102.9 (MHz) (also on HD Radio) | ||
KWYL (102.9 FM, "Wild 102.9") is a commercial radio station located in South Lake Tahoe, California, United States, broadcasting to the Reno, Nevada, area. The station broadcasts in full 5.1 digital surround sound and has a Rhythmic Top 40 music format.
History
KWYL began broadcasting in 2001 as "Wild 93.7", but in 2003 switched frequencies to 102.9, giving the station more signal coverage. Prior to this change, it was a rhythmic oldies outlet known as KGVN ("93.7 The Groove") from 2000 to 2001.
The 93.7 signal was later used by two more top 40s stations after KWYL: Rhythmic KYWD ("93.7 The Bomb") from 2003 to 2004, and KWNZ, which later returned to its former home at 97.3 as mainstream urban KSGG, only to later move to an AM signal and a combined FM translator/HD2 channel by 2013; the AM switched formats to Sports in March 2014 but the HD2/FM translator broadcasts continues on as the sub channels of Top 40/CHR rival KLCA. KWYL, which had reported to music trades as a Mainstream Top 40 while still in a rhythmic top 40 direction, was officially moved to Mediabase's Rhythmic panel in April 2014 (BDS followed suit in June 2016)