City Burbank, Washington Frequency 99.1 MHz | Branding Power 99.1 First air date 1996 | |
Broadcast area Pasco/Richland/Kennewick Slogan The Tri-Cities #1 Hit Music Station | ||
KUJ-FM, also known as "Power 99.1", is a Top 40 Mainstream station licensed to Burbank, Washington serving the Tri-Cities, Washington area. The New Northwest Broadcasters outlet broadcast at 99.1 MHz on the FM dial with an effective radiated power of 52,000 watts.
History
KUJ-FM is the sister station of their AM news/talk station, having signed on the air in 1996 with its Rhythmic CHR format. In 1999, under the direction of Program Director Dave Hilton, KUJ-FM shifted from Rhythmic to Mainstream CHR, thus garnering the station its highest 18-34 ratings ever. Unable to sell the stations high ratings, New Northwest Broadcasters, under the direction of Scotty Brink and Jeff Jacobs shifted KUJ-FM back in the Rhythmic direction, and subsequently fired Hilton. KUJ-FM returned to Mainstream CHR in March 2007, suggesting that the previous change to the same format was the correct direction for the station at the time.