Branding Que Suave AM 81 First air date 1966 | Broadcast area Albuquerque area Frequency 810 kHz Format Spanish Variety | |
KSWV (810 AM) is a radio station broadcasting a Spanish Variety format. Licensed to Santa Fe, New Mexico, United States, the station serves the Albuquerque area. The station is currently owned by La Voz Broadcasting Co., Inc.
History
The station went on the air as KAFE in 1966; it later became KMIK on July 22, 1987.
In 1991, the KMIK was acquired by George Abrán Gonzales, who has served as the Mayor of Santa Fe from 1968 to 1972. Gonzalez changed the station's call sign to KSWV (Que Suave) on November 11, 1991. He operated the station with his four sons.
On February 17, 2016 a construction permit was granted by the FCC to move translator K294BS out of Hereford, Texas to Santa Fe, New Mexico to rebroadcast KSWV at 99.9 MHz giving the station a 250 watt FM signal. La Voz Broadcasting had purchased the translator from Educational Media Foundation in January 2016. A license for the translator at the new frequency and community of license as K260CT was issued on September 30, 2016.