City Ferndale, California Frequency 93.1 MHz | Broadcast area Eureka, California First air date May 1, 2001 (at 94.1) | |
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Branding K-Slug, Humboldt's New Music Slogan New Bands, New Songs, New Sounds | ||
KSLG is a commercial alternative rock and Independent music radio station in Ferndale, California, broadcasting to the Eureka, California, area on 93.1 FM. KSLG is branded as K-Slug, which refers to the banana slugs native to the region. Its parent company is Lost Coast Communications with sister stations KHUM and KWPT.
History
KSLG-FM launched on May 1, 2001, three years after Lost Coast Communications secured the license from the FCC. Lost Coast Communications paid another radio operator, Eureka Broadcasting, US$70,000 to withdraw a bid for the 94.1 Frequency, then had to secure investors to begin operating.
In 2013 the station shifted from playing a mix of current and dated Modern rock to mostly new Independent music and Alternative rock with a majority of the playlist only dating back a few years. The playlist features some more recognizable artists, listener submissions, artists with smaller followings, non-singles, deep cuts and artists with little to no money behind them.
The station uses their website, Facebook and Twitter as tools to connect with listeners in the Humboldt County area. They also actively use the airwaves and social networks for giveaways and contests.