City Eugene, Oregon Branding 1320 Radio Unica | Broadcast area Eugene, Oregon Frequency 1320 kHz | |
Translator(s) 96.5 K243BG (Corvallis) First air date June 12, 1962 (as KATR) | ||
KSCR (1320 AM, "1320 Radio Unica") is a radio station broadcasting a regional Mexican format. Licensed to Eugene, Oregon, United States, the station serves the Eugene-Springfield area. The station, established in 1962, is owned by Cumulus Media. It has been granted a construction permit by the U.S. Federal Communications Commission (FCC) to change its transmitter site, decrease day power to 600 watts and night power to 40 watts.
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Programming
KSCR features Spanish news and talk programming.
The station features three local business talk shows, including long-time Eugene talk radio personality Steve Tannen. His show, SportsTalk, is followed by The Writer's Block with The Register-Guard sports columnist George Schroeder and KSCR's Justin Myers. Myers continues with his afternoon drive program, The Sports Idol.
KSCR airs University of Oregon women's basketball as a member of the Oregon Sports Network.
History
The station, launched in 1962 as KATR, was assigned call sign KZAM on August 20, 1985. On May 1, 1990, the station changed its call sign to KHNN, on October 1, 1992 to KZZK, on September 29, 1995 to KNRQ, and on April 26, 2001 to KSCR.
On April 1, 2010 KSCR changed its format from sports (as "The Score") to business news and talk, branded as "1320 Info Radio".
On April 20, 2015 KSCR changed its format to regional Mexican, branded as "1320 Radio Unica".