Broadcast area Tyler-Longview area HAAT 90.0 meters Facility ID 35150 Frequency 99.9 MHz Format Country music Area Tyler-Longview area Call sign meaning K-M'o'o | ERP 6,000 watts Class A Callsign meaning K-M'o'o City of license Mineola Owner Hightower Radio, Inc_ Branding 99.9 K-Moo | |
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KMOO-FM (99.9 FM, "K-Moo") is a radio station broadcasting a Country music format. Licensed to Mineola, Texas, United States, the station serves the Tyler-Longview area. The station is currently owned by Hightower Radio, Inc.
History
Prior to its ownership by its current owners, the station was formerly operated by Sam Curry, its founder, who founded the station in 1963.[23] Under Curry's tenure, the station was referred to by its ownership and on air personalities as, "K M Double O," and on air personalities were not allowed to call the station "KMOO," with the last three letters pronounced in a manner similar to a noise made by cattle. Curry sold the station in 1995 when he planned to embark on a race for Wood County Judge as a Democrat, a race he ultimately lost.