Branding La Zeta 1210 First air date 1958 (as KASY at 1220) | Frequency 1210 kHz Format Regional Mexican | |
City Auburn-Federal Way, Washington Broadcast area Seattle metropolitan area | ||
KMIA (1210 AM) is a radio station broadcasting a regional Mexican format. Licensed to Auburn-Federal Way, Washington, United States, it serves the Seattle metropolitan area. The station is currently owned by Amador and Rosalie Bustos, through licensee Bustos Media Holdings, LLC. Edward and June Garre were the founders of this station which began as KASY in 1958 (broadcasting on 1220 AM), running an MOR format until 1989. It was then a simulcast of KBSG until around 2002, before changing to a business format as KNWX, the former callsign of KTTH until 2003, from 2003-2004 before switching to the regional Mexican format, first as KWMG and later as KTBK.
Bustos Media used to own the station. In September 2010, Bustos transferred most of its licenses to Adelante Media Group as part of a settlement with its lenders.
The station switched to a Spanish popular hits format on November 7, 2011, calling itself "Latino 1210" and operating under the call letters of KMIA.
Effective December 10, 2014, Bustos Media reacquired KMIA, along with eight other stations and a translator, from Adelante Media for $6 million.
On December 31, 2014 KMIA changed their format to regional Mexican, branded as "La Zeta 1210".