City Mexia, Texas Branding Mix 104.9 First air date 1956 (as KBUS) | Broadcast area Waco, Texas Frequency 1590 kHz | |
Format Adult contemporary (KBHT simulcast) | ||
KLRK (1590 AM, "Mix 104.9") is a radio station broadcasting an adult contemporary format, simulcasting KBHT 104.9 FM Bellmead, Texas. Licensed to Mexia, Texas, United States, the station serves the Waco area. The station was formerly owned by Simmons Media Group, and is currently owned by M&M Broadcasters, Ltd.
On February 29, 2012 KLRK changed their format to adult hits, branded as "101.3 Bob FM", also broadcasting on FM translator K267AI 101.3 FM Moody, Texas.
On February 28, 2013 KLRK changed their format to regional Mexican, branded as "La Caliente".
On April 18, 2014 KLRK changed their format to adult hits, branded as "101.3 Party".
On February 3, 2015 KLRK rchanged their format to adult contemporary and rebranded as "Mix 101.3".
On August 20, 2016 KLRK switched to a simulcast of adult contemporary-formatted KBHT 104.9 FM Bellmead.