Broadcast area Coachella Valley Class B Frequency 920 kHz Owner RR Broadcasting Branding Newstalk 920 | Audience share 1.8, #15 (Fa'07, R&R) Facility ID 67355 City of license Palm Springs Area Coachella Valley Slogan Conservative Talk | |
First air date October 29, 1956 (1956-10-29) Power 5,000 watts day
1,000 watts night Format Talk radio, All-news radio | ||
KKGX (920 AM) is a radio station licensed to Palm Springs, California, United States. The station is owned by R & R Radio Corporation and serves the Coachella Valley area. KKGX broadcasts a conservative talk format.
History
The station was originally issued the call sign KGEC, but took the call sign KDES on September 6, 1956. KDES signed on October 29, 1956. The station was assigned the call letters KKAM on October 15, 1984; on August 17, 1987, the station changed its call sign back to KDES. The station became KESQ on June 1, 1994, but returned to the KDES call sign on November 1, 1995. On September 1, 1997, the call letters were changed to KPSI. The KPSI call letters, which stood for Keeping Palm Springs Informed, were previously used on 1450 AM (now KCOD).
Until August 12, 2016, the station's lineup included Rush Limbaugh, Glenn Beck, Dennis Prager, Mark Levin, Dennis Miller, Michael Savage, and local host Rich Gilgallon. KPSI was also a member of the Los Angeles Dodgers and Los Angeles Lakers radio networks. On August 12, 2016, KPSI and sister station KWXY went silent.
In October 2016, Desert Broadcasters agreed to acquire KPSI and KWXY from Ric and Rozene Supple's R&R Radio Corporation. The call letters were changed to KKGX on February 2, 2017. On March 14, 2017, both KKGX and KWXY returned to the air stunting. KKGX debuted a conservative talk format branded "Real Talk" on March 16.