City Marshall, Minnesota Frequency 99.7 FM (MHz) | Branding 99.7 KKCK First air date 1975 | |
Broadcast area Marshall-Brookings-Sioux Falls Slogan "Always A Better Music Mix" | ||
KKCK (99.7 FM) is a radio station broadcasting a Top 40 (CHR) format licensed to serve Marshall, Minnesota. The station is owned by Linder Radio Group and the signal reaches most of southwestern Minnesota, eastern South Dakota and northwestern Iowa including Marshall, Brookings, Sioux Falls, Watertown, Willmar, Worthington and Spirit Lake.
History
The station first signed on in 1975 as KMHL-FM (100.1) with a beautiful music format, before switching to Top 40 (CHR) in the 1978. KKCK debuted automated with TM Programming's "Stereo Rock" format briefly, then converted to fully local programming in the mid-1980s. After the call letter change to KKCK in 1982, the station changed its slogan to "KK100," also known as "Double K 100." In 1988, it adopted "FM 100 KKCK" as its slogan after upgrading from 3,000 watts at 100.1 FM to 100,000 watts at 99.7 FM. The station repositioned as "99-7 KKCK" in 1992. The station had significant listenership in the Sioux Falls, South Dakota market during the 1990s, despite its transmitter tower being located over 50 miles away, as it was the only Top 40/CHR reaching Sioux Falls until KKLS-FM flipped to "Hot 104.7" in 1997. While KKCK continues to be a minor factor in the Sioux Falls market, the station primarily focuses on Marshall, Minnesota as well as nearby Brookings, South Dakota.
Unlike most Top 40/CHR formatted stations, KKCK also includes indie/alternative/modern rock in its music mix. The station airs The Shag, an alternative rock program, on Sunday nights. It shares a local news department with KMHL, and gets national news from ABC. A large amount of the broadcasting day is live. KKCK's main competitors in its listening area are KKLS-FM "Hot 104.7" in Sioux Falls, South Dakota and KZTP "104.3 The Party" in Worthington.