City Borger, Texas | ||
Branding Telemundo Amarillo (general)
Noticiero Amarillo (news) Slogan Siempre Al Pendiente de Usted
(Here For You) Channels Digital: 31 (UHF)
KFDA-DT 10.3 (UHF) Subchannels 31.1 Telemundo
31.2 LATV Translators KEYU-LP 41 Amarillo
KEAT-LP 22 Amarillo (both defunct) | ||
KEYU, is a Spanish-language television station in Borger, Texas, serving the Amarillo market on digital channel 31 as an affiliate of Telemundo. Founded February 6, 1998, the station is owned by Raycom Media as part of a duopoly with CBS affiliate KFDA-TV.
History
KEYU signed on in 2004 as a Univision affiliate owned by Equity Broadcasting. At one point, KEYU aired local newscasts; they were produced out of Little Rock, Arkansas, with reports produced in Amarillo. The newscasts were canceled in June 2008, after Equity Media Holdings, which was suffering from financial problems, instituted a companywide suspension of news programs.
On June 25, 2008, Equity disclosed that it was selling KEYU to Luken Communications, LLC. According to the Retro Television Network website, KEYU had at one point planned to add an RTN affiliate on DT3 sometime in the future. However, after Equity filed for chapter 11 bankruptcy in December 2008, Luken began to distance itself from Equity; its offers to acquire KEYU and other Equity stations were eventually withdrawn, and on January 4, 2009, RTN affiliation was removed from all Equity-owned or operated stations as a result of a commercial dispute with Luken.
In 2009, KEYU and three Amarillo LPTV stations — Telefutura affiliate KAMT-LP and KEYU repeaters KEYU-LP and KEAT-LP — were put up for sale for $7.5 million, as part of a sell-off of all of Equity's stations. A buyer was not found until October, when Drewry Communications Group announced that it would purchase the stations, with a failing station waiver being obtained to allow KEYU to be co-owned with KFDA. Shortly after assuming control in 2010, Drewry dropped the station's affiliation with Univision and moved the programming of KTMO-LP, including its Telemundo affiliation and local newscasts, to KEYU. On August 10, 2015, Raycom Media announced that it would purchase Drewry Communications for $160 million; the sale was completed on December 1.