City Lodi, California Branding Super Estrella 98.9 First air date 1946 | Broadcast area Stockton, California Frequency 1570 kHz | |
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Format Spanish CHR (KCVR-FM simulcast) | ||
KCVR (1570 AM) is a radio station broadcasting a Spanish CHR format, simulcasting KCVR-FM 98.9 Columbia, California. Licensed to Lodi, California, United States, it serves the Stockton/Modesto area. The station is currently owned by Entravision Holdings, LLC.
History
On September 16, 1948, the Federal Communications Commission authorized KCVR to increase its power from 250 W to 1 KW (daytime). The station was licensed to Central Valley Radio Company.
In the 1960s, KCVR adopted a format that was primarily in the Spanish language. Jose Tapia was the station's only Spanish personality from 1955 until 1963, when the station expanded from Spanish-only on Sundays to Spanish on weekdays. In 1966, Spanish language personalities on KCVR included Tapia (who hosted "Asi Es Mi Tierra" five hours per week), Augie Soto (who hosted "Melodias del Valle" from 3 to 5 p.m. weekdays), Alex Vasquez (who hosted "Programa Latino America"), Carlos Montano (who hosted "La Hora del Hogar"), Tony Zuniga (who hosted "Atarceder Musical" and Tina Rodriguez (who hosted "Sobremesa Musical" on weekdays from 1 to 2 p.m. and "Rincon Norteno" from 2 to 3 p.m. weekdays).
In 1995, KMIX became KCDR and began simulcasting KCVR.
On June 3, 2015 KCVR changed their format to Spanish CHR, simulcasting KCVR-FM 98.9 Columbia, California.