City Raymondville, Texas Slogan "Where Tejano Lives" First air date 1983 | Branding Super Tejano 102.1 Frequency 102.1 MHz | |
Broadcast area McAllen-Brownsville-Harlingen area | ||
KBUC (102.1 FM, "Super Tejano") is a radio station broadcasting a tejano music format. Licensed to Raymondville, Texas, United States, the station serves the McAllen-Brownsville-Harlingen area. The station is owned by R Communications Group] LLC through its licensee MBM Texas Valley, LLC. The station has obtained a construction permit from the FCC for a power increase to 37,000 watts. KBUC also served as the flagship station for the Rio Grande Valley Killer Bees. KBUC formerly broadcast a country music format but flipped on August 15, 2011 at 5:00 p.m.
History
The Federal Communications Commission issued a construction permit for the station to Sendero Multimedia, Inc. on December 15, 1980. The station was assigned the call sign KSOX-FM on November 16, 1981, and received its license to cover on April 21, 1983. On April 22, 1994, the station changed its call sign to KILM. The station's license and that of Mirando City, Texas-based KBDR were assigned by Sendero on April 3, 2003 to the current owner, Border Media, at a purchase price of $8,000,000. The station once more changed its call sign on January 19, 2005, to KTFM, on January 26, 2005 to KLEY-FM, and on February 2, 2005 to the current KBUC.