City Haughton, Louisiana | Branding 103.7 Tha Beat | |
Broadcast area Shreveport-Bossier City Metropolitan Area/Ark-La-Tex Slogan "Shreveport's Only Hip-Hop Station" Frequency 103.7 (MHz) (also on HD Radio) First air date 8 June 1993; 23 years ago (1993-06-08) | ||
103.7 Tha Beat is a radio station licensed to Haughton, Louisiana and broadcasting to Shreveport with a Urban Contemporary musical format. Broadcasting on 103.7 FM, it is owned by Alpha Media, LLC, through licensee Alpha Media Licensee LLC. Its studios are located just north of downtown Shreveport, and the transmitter is in Eastwood, Louisiana.
Around the late 1990s to early 2000 KBTT, originally called "K-103 Tha Beat," was launched with a Rhythmic Contemporary format originally as one of the first competitors to KMJJ. KBTT's sister station KDKS was launched at the same time as an Urban Contemporary format. But once KDKS turned its format over to Urban AC to compete with newcomer KVMA-FM (KMJJ's sister), KBTT tilted its format over to Mainstream Urban since Shreveport-Bossier City market has a huge African American population to support it as opposed to rhythmic. It is the syndicated home of the Rickey Smiley Morning Show.