City Bellmead, Texas Branding Mix 104.9 | Broadcast area Waco, Texas | |
Frequency 104.9 MHz (also on HD Radio) Translator(s) 101.3 K267AI (Moody, relays HD2)
104.5 K283CD (Waco, relays HD3) First air date 1983 (as KYCX in Mexia, Texas) | ||
KBHT (104.9 FM) is a radio station broadcasting an adult contemporary format. Licensed to Bellmead, Texas, United States, the station serves the Waco area. The station is currently owned by Simmons Media Group which has announced that it will be selling its entire Waco station cluster to M&M Broadcasters. The sale is expected to imminently close upon FCC approval.
History
The station was assigned the call letters KYCX on 1983-02-28, and originally licensed to serve Mexia, Texas. Branded as "Kicks 105", it programmed Country Music for much of its existence. 104.9 was the original FM sister to 1590 KLRK, which signed on as KBUS in 1956. 104.9 signed on in 1983, with the AM & FM simulcasted. Matthew & Lisa Groveton were the original owners. On 1984-04-04, the station changed its call sign to KYCX-FM as KBUS dropped its longtime call set to become KYCX. On 2005-09-16, 104.9 became KWGW as Jack FM style country format, playing a span of several decades, as George FM. At this point, 104.9 disassociated itself with its City of License in Mexia and began targeting Waco. On 2007-08-23, 104.9 returned to KRQX-FM, as Q 104.9, also returning to a more traditional country format. . In 2010, "104.9 The Beat" debuted with a Hip Hop format, giving Waco its first ever urban formatted station. The station changed its city of license to Bellmead, when the tower was moved into Waco, effective August 27, 2013. The call letters were soon changed to KWBT, to match the new moniker. The calls stood for Waco's Beat.
On January 1, 2014, KWBT and KBCT swapped signals, with KWBT moving to 94.5 while KBCT took over the 104.9 signal and relaunched it as Rhythmic Top 40 "Hot 104.9" again changing the call letters to KBHT.
Sometime in August 2015, KBHT let go the entire air staff and flipped from Rhythmic CHR to Urban AC utilizing Westwood One's "The Touch" satellite feed, and entirely adopted it as "Magic 104.9" on October 2nd.
On August 20, 2016 KBHT changed their format from urban contemporary (which moved to Its HD3 subchannel and the 104.5 translator) to adult contemporary, branded as "Mix 104.9".