City Missoula, Montana Branding KBGA College Radio First air date 1996 | Broadcast area Missoula, Montana Frequency 89.9 (MHz) | |
 | ||
Slogan Your College Radio Station | ||
KBGA (89.9 FM), licensed to Missoula, Montana, is a college radio station on the campus of the University of Montana. It was formerly known as Revolution Radio.
KBGA was established by an organization of students headed by Craig J. Altmaier and has been on the air, serving its community since August 23, 1996. KBGA was consulted by and briefly collaborated with Sirius Satellite Radio in 2000. In the same year, the station was introduced to the rest of the world in the print medium as it graced the pages of the June 8 issue of Rolling Stone magazine in an article covering webcasting.
Founding
KBGA was founded in 1996 by Rob Bourriague, Todd Graetz and Craig Altmaier whose surname initials are represented by the station's call letters. The station, known as Revolution Radio is a student-run radio station at the University of Montana that was to become commercially feasible within five years. After concluding that this business model was unrealistic, the station was quickly transformed into a non-commercial educational (NCE) radio station, the difference being that NCEs meet operating costs through listener contributions as opposed to commercial advertisements.