Samiksha Jaiswal (Editor)

K280DD

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City
  
Las Vegas, Nevada

Branding
  
Real 103.9

Broadcast area
  
Las Vegas, Nevada

Slogan
  
Las Vegas' REAL Hip-Hop N' R&B

Frequency
  
103.9 MHz (also on HD Radio)

Translator(s)
  
Relay/Simulcast of KYMT-HD2

K280DD (103.9 FM, Real 103.9) is an FM translator station licensed to cover Las Vegas, Nevada. It rebroadcasts an Urban Contemporary format from the HD2 subchannel of KYMT. The station, which was launched on September 4, 2015, is owned by Advance Ministries of Lake Havasu and operated by iHeartMedia. It specializes in current-based Hip-Hop and R&B hits, marking the first time since 2001 that the Las Vegas radio market had a Mainstream Urban outlet since KVEG shifted to Rhythmic Top 40 in 2002, and for whom they are targeting. Ironically, on the same day it launched, rival CBS Radio flipped the FM portion of News/Talk KXNT-FM to Rhythmic Hot AC as "Q100.5" to serve as a flanker for sister station KLUC, whom "Real 103.9" is also targeting.

References

K280DD Wikipedia


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