K-HOLE is a trend forecasting group founded by Greg Fong, Sean Monahan, Chris Sherron, Emily Segal, and Dena Yago in 2010. K-hole is based in New York City.
Contents
Reports
KHOLE has issued several pdf trend forecasting reports. The first "Fragmentation: A Report on Visibility" was released in 2011 at and was made available via 100 rubber Livestrong-style bracelet USB drives as well as online. K-HOLE #2 “a report on patience” launched at MoMA PS1 and was distributed on USB dog tag necklaces. In 2013, K-HOLE presented the trend report, "Youth Mode: A Report On Freedom", as part of the 89plus marathon at the Serpentine Gallery in London. The report was made in with the São Paulo research organization Box 1824 and addresses the use of generational branding. Soon after the report's release, the term Normcore went viral. In 2015 K-HOLE released its fifth report, “A Report on Doubt,” which is focused mainly on the use of magic, and positive thinking.
Brand consulting
K-HOLE has done brand consulting for Coach, Kickstarter, MTV, and the New Museum for the triennial "surround audience"