Joykeep Jeans

Joykeep Jeans (or Jkeep) is a Korean clothing manufacturer and jeans label. Joykeep is a maker of knockoff versions of brand name labels like Levi's. These knockoffs often have altered logos (Joykeep label are missing the two horses), riddled with spelling errors (button misspelled Baisc instead of Basic) and often poor quality material.

Korean brands began to appear in the 1990s and offer a cheaper alternative for Korean youth to the more expensive name brands like Levi's, Evisu and True Religion.