Name John Hegarty Role Advertising executive | ||
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Books Hegarty on Advertising, Hegarty on Creativity: There Are No Rules, Calculus for the Management and Social Sciences | ||
Organizations founded Bartle Bogle Hegarty | ||
Sir john hegarty advertising legend
Sir John Hegarty (1944-) is an advertising executive and a founder of the agency Bartle Bogle Hegarty.
He joined Cramer Saatchi in 1967, and was a founding shareholder when it became Saatchi & Saatchi. In 1973 he co-founded TBWA, and then in 1982 started Bartle Bogle Hegarty.
He appeared as a "castaway" on the BBC Radio programme Desert Island Discs on 23 June 1991, and was knighted for his services to the advertising and creative industries in 2007.
References
John Hegarty (advertising executive) Wikipedia(Text) CC BY-SA