Founder Jimmy Dean | Founded 1969 | |
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Profiles | ||
Jimmy Dean Foods is a food company that was founded in 1969 by country singer and actor Jimmy Dean. It was purchased by Consolidated Foods, later renamed Hillshire Brands.
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History
Dean founded the Jimmy Dean Sausage brand of breakfast sausage, which was originally called "Pure Pork Sausage." The Jimmy Dean Sausage company did well, in part due to Dean's own extemporized, good-humored commercials.
Dean sold the company to the Sara Lee Corporation in 1984 for $80 million. He remained involved as the company spokesman after the takeover, though Sara Lee under the leadership of John Bryan immediately began phasing him out of management duties. By 2004, he was no longer acting as spokesman.
Products
References
Jimmy Dean (brand) Wikipedia(Text) CC BY-SA