Name Jessica Ainscough Died February 26, 2015 | Role Editor | |
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Jessica Ainscough (July 1985 – 26 February 2015) was an Australian cancer patient and advocate of alternative cancer treatments who went by the self-coined nickname The Wellness Warrior. She died of her cancer in February 2015.
Ainscough, former online editor of teen publication Dolly, was diagnosed with epithelioid sarcoma of the arm aged 22, and the medical recommendation was amputation, though doctors were able to perform an isolated limb perfusion in the first instance in order to try to save the limb.
When the cancer returned, she again refused amputation and then chose to pursue and pursued a range of purported therapies based on diet and lifestyle, including the Gerson therapy.
At the same time she set up her wellness warrior blog and moved in with her parents. She was reported to earn "six figures" from her career as an alternative health guru. Her mother, Sharyn, was diagnosed with breast cancer in April 2011 and also pursued alternative treatments, dying of her untreated disease in October 2013; according to surgical oncologist and breast cancer specialist Dr. David Gorski this was consistent with the expectations for untreated disease.
Ainscough's advocacy of Gerson therapy, in particular, was highlighted by Professor John Dwyer of Friends of Science in Medicine: "There is no credible scientific evidence for any of these alternative treatments that claim to cure cancer," adding that "it can be difficult for people to tell what claims are unscientific and what are not".
Ainscough continued to promote her blog and advice until at least late 2014, despite increasingly obvious evidence of progression of her disease. Most pictures concealed the affected arm. Profiles, even late in her life, uncritically repeated claims that her treatment had "paid off", with no balancing commentary from qualified medical practitioners.
