Name Jean-Claude Usunier | Role Author | |
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Books Marketing Across Cultures, International and Cross‑Cu, AIDS and Business, Commerce entre cultures, International Marketing: A Cultural | ||
Jean-Claude Usunier is an Honorary Professor of Marketing at HEC Lausanne, Switzerland, and author of various books on marketing and culture, including International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross-Cultural Management Research.
References
Jean-Claude Usunier Wikipedia(Text) CC BY-SA