Years active 1998–present Role Film director Name Jami Jami | Residence Karachi, Pakistan Movies Moor, O21 | |
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Full Name Jamshed Mahmood Raza Occupation Film Director/Producer/Writer Notable work O21, Moor, Zinda Bhag (film) Associate producer. Alma mater Art Center College of Design Nominations Lux Style Award for Best Music Video Director Similar People Hameed Sheikh, Summer Nicks, Ayaz Samoo, Ayub Khoso, Azaan Sami Khan | ||
Jamshed Mahmood Raza (born March 1972), popularly known as Jami, is a film director from Pakistan.
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Early life
Jami, watching Star Wars in 1977, knew he was hooked to the passion of cinema, and he studied film at the Art Center College of Design in Pasadena in the United States. In 1998 returned to his home, Karachi and formed the production company azadfilm.
Music director
Jami's directorial debut "Pal do Pal" changed the landscape for music videos in Pakistan. Since then he has done numerous award winning, critically acclaimed videos for pop bands and singers including Strings, Faakhir, Atif Aslam, Ali Zafar, Fusion - Shafqat Amanat Ali, Ali Azmat and Hadiqa Kiyani.
Commercials
Jami ventured into commercials in 2002 and there too carved a niche for him, making high impact ad films for some of the biggest brands in the country including Unilever, P&G, Nokia, Tang, Nestle, Sony Ericsson, Motorola and Standard Chartered Bank among many others
A strong portfolio spanning many styles, genres and techniques - Jami is a believer in purity and simplicity. His films are a reflection of his personality – sensitive, clear, cutting edge, experimental, creative and soulful – elevating reality to art.
Film production
Jami is also the founder of film production house namely Azad Film Company.
Awards and nominations
Winner Best Director and Best Picture MOOR Lux awards