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Jakarta Fashion Week (JFW) is held annually and aimed to provide directions to the Indonesian fashion industry as well as a vehicle to demonstrate its wealth in talents and creativity. Ultimately, the goal is to turn Jakarta as a major fashion hub in the region and the world. Since 2008 the Fashion Week is held at the Pacific Place shopping mall in South Jakarta and organized as a collaboration between the Municipal Government of Jakarta, major stakeholders of the fashion industry and Feminagroup.
Indonesia’s leading designers such as Sebastian Gunawan, Musa Widyatmojo, Taruna K. Kusmayadi, Putu Aliki, Jeanny Ang, Lenny Agustin, Carmanita, Ghea Sukasah and Denny Wirawan] showcase their design in the event. Many of them will present collections inspired by the country’s rich heritage in different types of traditional fabrics while simultaneously keep their eyes on the present and future.
On top of that, Indonesia’s crop of new talents will also be introduced in the Young Fashion Designer Award segment, otherwise known as Fashion Designer Competition (LPM). Since its inception in 1978, LPM has orbited several of Indonesia’s top designers such as Carmanita, Chossy Latu, http://www.edwardhutabarat.com/ Edward Hutabarat, Itang Yunasz, Musa Widyatmojo and Denny Wirawan. Ever since the award was reactivated in 2004, LPM has also helped the careers of new upcoming designers such as Stella Rissa, Jeffrey Tan, Eny Ming, Andreas Odang, Zacky Gaficky, and Billy Tjong.
All the shows are invites-only, targeted to celebrities, socialites, buyers, local and foreign media and all who love fashion.
In 2008 Jakarta Fashion Week featured 45 designers including a collaboration segment supported by Austrade with Australian designers including Akira Isogawa
In 2009, Jakarta Fashion Week presented by Bank BRI, The event held on November 14–20 and featuring 60 designers with a special collaboration program between two of Indonesia’s renowned designers (Priyo Oktaviano and Sebastian Gunawan) with two of India’s esteemed designers (Tarun Tahiliani and Malini Ramani). This exchange is part of a cultural exploration program made possible with the cooperation and support from the Embassy of India.
In 2010, Jakarta Fashion Week will be held in Pacific Place Mall Jakarta on 6–12 November 2010.
The JFW is organized by event management company Azura Activation, part of the publishing company Femina Group, which since its founding in 1971 has been active in promoting the Indonesian fashion industry through various editorial initiatives as well as events.