Name Jagmohan Raju | ||
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Books Smart Pricing: How Goo, Pay As You Wish Pricing, Four Key Qualities of Any "Pay, The Competition Between, Pricing Strategy | ||
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Jagmohan Raju is an American marketing professor and author. He is the Joseph J. Aresty Professor and Director of the Wharton-Indian School of Business Program at Wharton Business School, University of Pennsylvania. Professor Raju is internationally known for his research on Pricing. He is the author of the book Smart Pricing.
References
Jagmohan Raju Wikipedia(Text) CC BY-SA